Dear Reader:

The main theme of the new issue of Line Pipe Global is customer orientation. Customer orientation depends heavily on the evaluation of the information made available by the customer and on the action resulting from this.

But our conception of customer orientation goes a step further. With customers, suppliers and partners we engage in active dialog so as to generate a broad range of shared data for collective assessment.

At Mannesmann Line Pipe, we have a long tradition of doing this in a continuous process and on a variety of levels. So the new name and logo on the title page should come as no surprise to the majority of our readers.

This, too, is an expression of customer orientation. In our communication, we want to place a stronger focus on the "Mannesmann" name as a byword for high-grade steel tubes: "Mannesmann. Das Rohr." stands for quality and dependability worldwide.

At the same time, we do not intend to leave it at that, but wish to build on it. Quality and dependability undoubtedly form the foundation of our success. However, we want to find out - together with our customers - how we can make our products and services even better and thus maximize the customer benefit.

I wish you a stimulating and enjoyable read!

Jörn Winkels
Director Technology and Sales